The Importance of Sustainability in Cannabis Packaging

When it comes to sustainability, the cannabis industry has had a rough start. Decades of underground operations left behind some pretty bad habits, and now, with legalisation spreading, there’s no excuse to keep using wasteful packaging.

The challenge? Cannabis packaging has traditionally been excessive, with piles of plastic jars, unnecessary boxes, and non-recyclable materials. It’s time for a change. And the easiest place to start? Packaging.

Why Sustainable Packaging Matters

Switching to eco-friendly cannabis packaging isn’t just about being kinder to the environment—it’s also a smart business move. For one, sustainable packaging often means fewer materials and less labour to manage, cutting down costs.

It can also better preserve your product during its journey from cultivation to consumer. In other words, it keeps your cannabis fresher for longer. Win-win.

But beyond the practical reasons, consumers are more eco-conscious than ever. They want to feel good about what they’re buying, and sustainable packaging allows you to make a positive impression from the moment they pick up your product.

Breaking Free from Plastic Overload

For years, cannabis companies stuck to plastic Rx jars, Ziplock bags, and overpackaged boxes. But plastic-heavy packaging is no longer cutting it—for the environment or the product. When cannabis is stored in plastic, especially long-term, it can affect the humidity and integrity of the flower.

Today, with legalisation in full swing, there’s no reason to stick with outdated, unsustainable packaging methods. Now’s the time to move towards options like biodegradable bags, hemp-based containers, and recyclable glass jars.

They’re better for the planet and the quality of the product, offering better moisture control and preserving those all-important terpenes.

The Evolution of Eco-Friendly Packaging

Take it from someone who’s been in the industry for years. Ryan Hedrick, Chief Cannabis Officer at Legacy, has seen trends come and go.

“We used to pack flowers in plastic jars and paper envelopes, but that was super wasteful,” Hedrick says. “It’s bad for the environment, and once the box is thrown away, you lose out on marketing opportunities. Your branding’s gone, and consumers are left with a plain jar.”

Now, companies are turning to more sustainable packaging options, such as passive atmospheric technology. This innovation helps maintain the flower’s ideal humidity without the need for bulky storage containers.

Brands like Lava Leaf Organics have already embraced this shift, using recyclable bags that not only reduce their carbon footprint but also do a better job of preserving the freshness and flavour of the product.

Tips for Making the Switch

Thinking about making the switch to sustainable packaging? Here are some tips:

1. Start Small: Replace your current packaging with eco-friendly options like biodegradable or recyclable materials. Even small changes can have a big impact.

2. Reuse When Possible: Reusing packaging can help cut down on waste. For instance, Hedrick’s team reuses humidity-controlled bags for storage, ensuring they get the most out of their packaging materials.

3. Consider the Long-Term Savings: Eco-friendly packaging isn’t just a feel-good move; it can also save you money in the long run. According to Hedrick, he’s saving upwards of half a million dollars a year in packaging costs—a significant number for any business.

Innovations in Cannabis Packaging

The cannabis industry is seeing a surge in packaging innovations, from hemp-based polymers to compostable materials.

Companies are developing creative solutions like seaweed-based plastics, mushroom-based containers, and packaging made from recycled ocean plastic.

These innovations not only reduce the environmental impact but also offer unique ways to present products, making them stand out on dispensary shelves.